For comparison, 1GB of mobile data costs just 0.07 percent of the average monthly income in Macau and Liechtenstein, and 0.7 percent of the average monthly income in the United States. The Global State of Digital 2022 This year's all-encompassing overview of all things digitalsocial media, search, ecommerce, advertising, and morefrom Hootsuite and We Are Social. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. App Annies new State of Mobile 2022 report reveals that the typical mobile user now spends an average of 4 hours and 48 minutes per user, per day using their phone. Mobile users: 5.32 billion people around the world now use a mobile phone, equating to 67 percent of the total global population. At the other end of the spectrum, people in Japan remain significant outliers, with the countrys typical internet user saying that they now spend just 3 hours per day using connected devices and services. If youre short on time, the YouTube video below will guide you through ten of the top stories in this quarters data. We aims to provide a complete knowledgeable report so that the readers will benefit from it. As we saw earlier, the time that people spend using the internet is a clear example of this. Our Digital 2022 report highlights everything you need to know in relation to the internet, mobile and social media usage and behaviours across the globe. Meanwhile, almost 38 percent of B2B decision makers say that they discover new products and services relevant to their work via social media channels. However, with 92 percent of global internet users going online via a mobile phone compared with 66 percent using a computer, its clear that mobile phones are still the worlds most used internet devices. Report Description. Meanwhile, video formats may help to make content more accessible to people with lower levels of literacy, as well as to people with certain disabilities. You can unsubscribe at any time. Bytedance announced that the platform had passed 1 billion monthly active users back in September 2021, but the company has been characteristically tight-lipped since then, so that figure remains the latest official number. Contacts. Internet users: 5.00 billion people now use the internet, with the global total increasing by almost 200 million over the past year. Interestingly, WeChat gains enough votes to rank fourth at a global level, despite a whopping 99 percent of the platforms votes coming from users within Mainland China. For example, the rise of connected entertainment is already clearly apparent in the widespread popularity of video games, and video and audio streaming. Both data.ai and Sensor Tower report that TikTok was the worlds top grossing non-game mobile app in Q3 2022, as ranked by combined consumer spend across the Google Play and Apple iOS stores. Amongst those countries where internet adoption remains below 25 percent of the population, A4AI reports that the cheapest prepaid mobile data plan offering 1GB of mobile data still costs more than 5 percent of average monthly income. South Africans now spend the greatest amount of time online each day, with the countrys working-age internet users saying that they spend an average of 10 hours and 46 minutes using connected tech every day. They can be found in public spaces, transportation systems, museums, stadiums, retail stores, hotels, restaurants, and corporate buildings etc., to provide wayfinding . Digital signage is a sub segment of signage. Simon is DataReportals chief analyst, and CEO of, Digital, Digital 2022, Global, Statshot, Digital 2022 July Statshot, Analysis, Digital, Digital 2022, Transnistria, Local, Digital 2022: October Global Statshot Report, Looking ahead: key digital themes for 2023, Digital 2022: July Global Statshot Report, Digital 2022: April Global Statshot Report. Social Media Advertising Impressions and Click-Through Rates April 2022 DataReportal. Furthermore, by 2050, the number of people aged 65 and above will match the number of people aged 12 and below, while the over-65s will outnumber children aged 5 and below by a factor of more than 2 to 1. The WHO Global Tuberculosis Report 2022 provides a comprehensive and up-to-date assessment of the TB epidemic and of progress in prevention, diagnosis and treatment of the disease, at global, regional and country levels. The growth is mainly due to the companies . Use of Voice Assistants to Find Information Online April 2022 DataReportal. As a gentle reminder, our job as marketers is to build brands and drive sales its not to jump on all the latest bandwagons. Ongoing analysis by the team at Kepios reveals that there are now more than 5 billion internet users around the globe, marking a momentous milestone on the worlds journey towards universal access. The latest wave of research from our partner GWI reveals that the worlds internet users now spend an average of 6 hours and 53 minutes online each day. Perhaps surprisingly though, China comes in second-to-last in GWIs latest ranking, with the countrys working-age internet users spending an average of just 5 hours and 12 minutes per day online. One of the new additions to this quarters report explores peoples activities across different social media platforms. However, its interesting to note that median speeds now exceed 90Mbps across all countries in the GCC except for Bahrain, where the median connection is only 76Mbps. However, our ongoing analysis suggests that user growth will continue to slow over the coming years, especially after the surge in digital adoption that we saw during the COVID years. Table of Contents. The mobile-to-fixed-speed ratio is greatest in Ethiopia, where mobile internet connections are typically 6 times faster than fixed connections. Panormica. 63 percent of the worlds population is now online, but there are still important differences in the quality of internet access around the world. GWIs historical data shows that people spent an average of 6 hours and 41 minutes per day using the internet between April and June 2019, meaning that the most recent average is 4 minutes per day or 1 percent lower than it was this time three years ago. Note: due to the time required to produce this briefing, many of the charts included in the presentation feature data from our Digital 2022 July Global Statshot report. Median Mobile Internet Connection Speeds by Country January 2022 DataReportal. Global mobile users: More than two-thirds (67.1 percent) of the worlds population now uses a mobile phone, with unique users reaching 5.31 billion by the start of 2022. This report presents an overview of global market for Digital Showers, sales, revenue and price. Despite these impressive figures, however, there are still 2.9 billion who do not use the internet in April 2022, representing 37 percent of all the people on Earth. The global digital transformation market was valued at USD 588.05 billion in 2021 and is expected to grow at a CAGR of 23.6% during the forecast period. So, just before we dig into all of the numbers, Id like to extend a very special thank you to the data partners whove made this wealth of data possible: You may also want to grab a coffee and a notepad and get comfortable before you dive in at almost 300 slides and more than 10,000 words, theres a lot (!) Like. Despite the rise of video calling and messaging platforms, voice calls still top the ranking of devices and platforms used for work-related comms. Checking Health Symptoms Online by Age and Gender April 2022 DataReportal. Ownership of Cryptocurrency by Country October 2022 DataReportal. Big gains for YouTube, Instagram, and TikTok. Related: explore the rise of cross-cultural content in our in-depth analysis. Belgians have the strongest preference for using computers to access the internet, with the countrys netizens spending close to 60 percent of their online time using these devices. Returning to the human population, another interesting trend in the latest data relates to the steady ageing of the global population. For example, rates for internet adoption only exceed rates for access to electricity in 6 countries around the world. Fixed Internet Connection Speed Rankings April 2022 DataReportal. Dive into more digital facts and figures in our Digital 2022 April Global Statshot. But therein lies one of the many challenges in interpreting and acting on this data. Connections that are fast enough to deliver stable and satisfactory internet experiences, especially when it comes to critical services like education and remote healthcare. Thats equivalent to 63 percent of the worlds total population. More than two-thirds of the worlds population will be using the internet by the end of 2023, resulting in internet users achieving supermajority status. So, as you put the finishing touches to those 2022 plans, be sure to put aside some time and money for active exploration of what matters to your audiences, and what ad representativeness might look like on their terms. Hootsuite's new brand . But its not just user growth thats slowing. For example, GSMA Intelligence reports that just 6 percent of the worlds population now lives in areas without the infrastructure required for mobile internet access, but this still equates to 450 million people, or more than 15 percent of the worlds unconnected. But wed be remiss not to acknowledge that adult sites also account for four of the top 20 places. At 11.6 hours per month, LINE also sees impressive average use rates, but with considerably fewer users overall, it only places ninth in the global rankings by total time spent. Semrushs data indicates that YouTubes website hosted almost 50 billion distinct user sessions in February, with visitors spending an average of more than 25 minutes on the site. Tuberculosis deaths and disease increase during the COVID-19 pandemic. Ownership of digital currencies is significantly skewed towards male internet users though, with GWIs data indicating that at a global level men are almost 60 percent more likely to own crypto than women are. Digital News Report 2022 | Reuters Institute for the Study of Journalism Digital News Report 2022 Overview This year's report reveals new insights about digital news consumption based on a YouGov survey of over 93,000 online news consumers in 46 markets covering half of the world's population. Returning to the devices that people use to access connected content, its interesting to see that nearly a third of working age internet users now connect their TVs to the internet. Global Digital Barometer Market Research Report 2022. Age plays an important role in shaping device preferences though. Major players in the digital advertising market are Google Ads, Facebook, Alibaba, Amazon, Baidu, Tencent, Microsoft, Verizon, Twitter and Sina. We believe this is mostly the result of increasing mistrust in the news and rising social media-induced anxiety, especially as social media accounts for an increasingly prominent share of overall online time.. This report aims to provide a comprehensive presentation of the global market for Digital Display Potentiometer, with both quantitative and qualitative analysis, to help readers . GWI reports that the number of working-age internet users who say that they own at least one form of cryptocurrency grew from 12.1 percent in Q1 of this year, to 12.3 percent in Q2. In recent months, average daily time spent has actually decreased worldwide, across all generations, and even in internet growth markets like the Middle East and Latin America. Brazilians are the biggest consumers of podcast content, with more than 4 in 10 working-age internet users in the country saying that they listen to at least one podcast each week. Additional data: for a comprehensive look at the latest ecommerce stats and trends, check out Shopifys excellent new Future of Commerce reports, which our Global Digital Reports team also contributed to. A widely shared article published by CoinDesk reported that virtual world Decentraland has just 38 active users, despite attracting a market valuation in excess of USD $1 billion. Shifting to ecommerce, Amazon.com saw more than 3 billion visits to its website in February, which was enough to place the worlds most-visited ecommerce site in the overall top 10. You can also find my comprehensive analysis of key trends over the past decade in this in-depth article. Rapid population growth makes eradicating poverty, combating hunger and malnutrition, and increasing the coverage of health and education systems more difficult. These trends may vary by country of course, but therein lies one of the most important takeaways for marketers: audience trends in one part of the world may have very little bearing on audience trends elsewhere, so do your due diligence, and check the data for your specific market(s).

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